The smartphone era is well on its way, this is no shocker. We’ve seen firsthand the rise of various mobile technologies throughout the 2010’s so far. Everyone has at least one smartphone these days, they are a basic part of our life, much like our wallet or car keys. We always check our pockets for them and do almost everything via their handy functions.
Responsive design is the key to managing a stable presence online regardless of the platform or screen resolution your website is being browsed from. This is further supported by people using their phones avidly more than desktops when dealing with their interests online. At the very least, most people never exclusively browse from a single platform, and we can all relate to that one. For example, you can browse for a clothing item while riding back home from work proceeding into sealing the deal on your desktop when back home.
I’ve built this point up quite a bit and for good reason. With an eruption of potential eyes coming from countless platforms, responsive web design has phenomenally meshed with SEO. One of the key aspects of any SEO strategy is to ensure the consistency of the content and to monitor the technical quality of the content itself. Responsive website design take these requests and nail them due to the adaptive nature of the process. Now that we know why this relationship works, let’s look at 5 steps that can boost your SEO even more through this solution.
Optimize loading time
Time is money, friend. Test loading times on various bandwidths and devices. Lower loading times drastically increase both the visitor interaction and your overall status within the almighty Google algorithm.
This can be achieved via some compromises in the graphical or narrative department. Too much unnecessary clutter can confuse your visitor while also hindering your potential traffic. Also, cool thing about responsive web design is that a single fix allows you to manage your presence across all platforms, which is pretty nifty.
Minimize the bounce rate
A lot of users tend to quickly leave a website if it’s not compelling or doesn’t deliver the info they wanted. This term is called bouncing. Google’s algorithm keeps track of a lot of aspects regarding your site and bouncing is definitely one of them. If someone visits your page and leaves a second after it will be marked as a negative point for your site.
Of course, this has to happen frequently and with a variety of people in order to have a massive impact. Still it remains a valid tool to identify if something is going downhill, certainly an aspect worth addressing. Responsive design helps with this by being easy to manipulate and execute, making it a perfect tool to solve such issues.
Avoid duplicate data
Businesses that decide to have their mobile site separate from their desktop site have a difficult time handling the issues of duplicate content. The content may be vseparate by having a different URL, but effectively it’s two similar sites with similar content and design.
The algorithm checking for plagiarisms recognizes this as a conflict and you essentially have to choose which site will be the “original” one. This is really bad for business, especially if you are on an SEO campaign. Responsive design is here to save you once more by merging these into a single URL – unifying your online traffic.
Achieve beauty levels
While being very limiting due to the transformative nature of responsive web design, the design choices it offers are far from unwanted. The minimal design offers class and clarity, allowing focus on what’s important in a very presentable manner. Solutions like the ones Website Design Sydney offers demonstrate clearly how you can use this technique.
Aforementioned clarity is key to your potential customers. A lot of traditional websites have their hands loose when thinking about their online presentation which is somewhat detrimental because most of them have no experience with webpage building. Wishing to present too much or too little isn’t good either way, and the options presented by responsive design is just the right measure in today’s design world.
The responsive nature unintentionally can stir a lot of people in the right direction when implementing features for their website. Being limited to a couple of hand gestures and squares seems frustrating. You always want to implement more, to bring more value.
Don’t rush with this, responsive design offers enough tools to satisfy most needs. Don’t force them. Wait for feedback from your consumers to see what their greatest issue with your product is. Fix those accordingly and be attentive. Users crave for hands-on developers that listen to their communities. Keep your eyes open and improve!
Chloe Smith is a cycling enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).