When you're thinking about your brand it's important to think about your goals. What you are ultimately aiming for.
Some people have goals that are big sweeping statements of something massive.
You can't work on your brand if you don't know what you're offering.
This is because your whole brand is built around what you sell.
Who do you sell it to?
Why
We all want to know who's behind a business, we're all nosy, we're all interested in other people. That's why we love TV programmes and books that flesh out the
“Everyone on this planet is given the same 24 hours in the day. The question is: what do you choose to do with yours?”
Unknown
Some people just seem to get so
“I love deadlines. I love the whooshing noise they make as they go by“.
Douglas Adams.
This makes me smile because it reminds me of the whooshing noise my emails make
“The way to get started is to quit talking and begin doing.”
Walt Disney
You're a business owner. I bet you have plans. What you want the next 12 months to
“Piglet noticed that even though he had a Very Small Heart, it could hold a rather large amount of Gratitude.”
A.A. Milne, Winnie-the-Pooh
Ah, Piglet. He’s definitely a favourite storybook character – and
“If it’s important to you, you will find a way. If not, you’ll find an excuse”
Ryan Blair
Another quote I’ve heard that goes alongside this one is that if you want
“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it“.
Lou Holtz
Ability. Motivation. Attitude. Three key ingredients to help you to
“You’re either changing your life or you’re not. No waiting for this or that or better weather or other hurdles. Hurdles are the change.”
Terri Guillemets
Are you taking action or