Over December we’re looking at creating a brand. Your brand. This is what people think about you, not what you want them to think about you. So we are going to work on the branding to help shape your brand. Sign up here.
T is for Touchpoints:
Today I’m talking about all of the touch points in your business. The easy bit is making a list of the touchpoints, then you can think about what you can do at each place to make the experience exude what you’re about and make it memorable for people. THEN you can do it. (That’s the hard bit 😉 )
WEEK ONE
Clarity: determining what really matters
Heart and Soul Identity: deciding how your business should look
Resonating with your audience: who is your perfect client? with Kelly Cairns
WEEK TWO
Images: Tips for taking photographs for your brand with Sue Todd
Social: Creating your graphics
Touchpoints: creating an amazing brand experience
WEEK THREE
Marketing: Tops Tips with Michelle Rose
Articulate: Using words that work for your brand with Michelle Nicol
Success: Pulling it all together