11 Colours: Green
Colour is really really important in design. There are only 11 basic colour terms although there are MILLIONS of colours so it's essential to spend some time looking at your colours and making sure that they
How to make people love your business
If you have people who love your business then these people will make great clients because they love you already. They'll want to work with you and they'll tell people
I want a logo, I feel I need a logo, why do I want one?
Yesterday I was on Skype with a client when she said "I want a logo. I don't know why I feel I need a logo, but I just want one..." I
What does your brand say about your business?
Did you know that whether you've thought about it or not, your brand says a lot about your business? Tweet this: "Whether you've thought about it or not, your brand says
11 Colours: Orange
Before Christmas when I created a survey about my Branding Toolbox, part of the survey was to ask what YOU wanted to know about. I had LOADS of amazing ideas
Branding Process – 5. Application
Now that you have a brand, and a brand style guide, it's time to use it to help you create the items that you need. These could be: social media graphics stationery brochures leaflets fliers booklets banners stickers car signage postcards the
Branding Process – 4. Development
So in the last post about creating your brand you went through the process and made some decisions about your brand. You should have: - a logo - just one logo that you
Branding process – 3. Creation
Last week we looked into research, which is really important to make sure you know what you're doing. Take a good look at all the information you've collected. You should
Branding process – 2. Research
Last week I covered the first part of the branding process. This week I'm discussing the second part which is research. Once you know: - what you want - what your business is