You have a business to run. Perfect is overrated.
In my DMs this week, someone had watched my 12 Steps to Brand Success Masterclass (shout if you want the link) and said that she needed to work on how
The more we grow the more we can do.
Tomorrow I’m opening the doors to Love Your Brand. I have worried about this. Is it insensitive to spend this week posting all my cheery enthusiastic sales posts, considering what’s going on
Why do you need to love your brand?
A lot of what I read and hear about branding is about how important it is to help you attract your ideal customer – and it is, that’s the whole
Find your screen wash, and clean up your brand.
I'd run out of screen wash. It didn't matter how much the wipers went back and forth, they weren't clearing the windscreen, they were just making the problem worse. You know how
What’s the point of brand consistency?
Aside from making your life easier, saving you time and removing decision making from your day-to-day - what's the point of being consistent? Having a consistent brand is about repeating the same things
Do you love your brand?
Do you love your brand? I hope you can say yes. When you Love Your Brand you gain clarity. Clarity in what your brand is. What matters. What you stand for. Who you want to speak
Your brand should last.
The sole on my previous walking boots had been falling apart for at least six months, bits of rubber peeling off the bottom after each wear. The lasted two years
You’re more interesting than you think you are.
In our weekly Office Hour in the Brand Success Club we ended up talking about social media, how hard it can feel, how de-motivated we can feel to post regularly,
Advent Top Tip with Amy Purdie, Brand Explorer.
https://youtu.be/vTaKMI-oGUI Your brand is all about making decisions and sticking to them. That's all it is. Determining and deciding what you're all about - and sticking to that. Determining and deciding