Each day leading up to Christmas I’m sharing something to help you think more about your brand.
Today is a good day to think about why you got up this morning to do what you do.
What was it that made you choose THIS Thing? Over alllll of the things it’s possible to do to make a living – why did you pick this?
What is the point?
Simple enough questions, but these can be hard to answer!
You’ll have things like “because I need to pay the mortgage” or “because I’m good at it” – these are great, honest, real answers – but you need to dig deeper.
What lights you up? What’s the spark behind your work? What makes it worthwhile?
What difference are you making—and why does it matter?
You may not know the answer to these questions straight away, but stick around! We’ve got plenty of Brand Baubles to work through – the purpose of this one is to get you thinking about why you started doing this, feel that enthusiasm and excitement you had and find the joy that often disappears under piles of paper, spreadsheets and to-do lists.
Today: Think about why your business exists. Why you chose this and why it matters.
Amy Purdie, The Brand Explorer takes you on an Adventure to discover what your brand is all about, helping you to find clarity with your brand strategy, craft brand visuals that you’re proud of and love to use and to map out your marketing. You can join Bloom or join Amy in your very own Private Brand Adventure.
Amy has been enjoying designing logos, brand identities, illustration, print work and websites – since 2007 fuelled mainly by tea and chocolate.