This is Day 8 of the Advent Calendar for 2015. Open more doors here >>
“Business owners need to realize that their design is a reflection of their business even if it is not intentional. If you don’t care about your design then your design is telling people that you don’t care about your business.” – Marco Suarez
Don’t tackle any of these areas without thinking:
- Does this appeal to my audience?
- Does this give the right impression of my business?
- Does this convey my values?
- Does this help to support my message?
When you’ve finished, write it all down and keep it somewhere where you can refer to it every time you create a design.
In conclusion, your business image says something about your business to others whether you’ve designed it that way or not. To be in complete control you need to review where you’re at, work out who your client is, think about your business and work out your values, what it is that you do, how you want people to feel etc… and then create a logo whjich encompasses that and a guide you can follow so that you always give off the right impression and always look professional and consistent so that people know you care about your business.
In the comments: How does your business image show that you care?