branding

Why brand consistency matters and how you can be more consistent with your brand.

Consistency is really important. If you are not consistent with your brand, then your business image is going to be really jumbled. Your messaging is going to be hodge podge. Everything is going to be confusing to the people who you are hoping will become your clients. You want to make sure that what you are putting out there and creating for your business, the impression you're collating - is as cohesive and clear as possible. If you lack consistency, that just isn't gonna happen.

Atomicon 2025: What was it like?

Atomicon is "the world’s EPIC-EST sales and marketing conference to skyrocket your Small business" - honestly I think that's a pretty good description, although I haven't been to a whole lot of sales and marketing conferences.. it was GREAT. I had high expectations.

Why branding is important for your business

When people say “branding,” don’t just think of logos and colours—think of meaning. Messaging. Memory. That’s what people connect with.

Brand Bravery with Shelley Farnham, Complex Connexions.

Shelley Farnham has worked as a teacher and SEN support. She's Mum to an ADHD/Autistic son and has her own ADHD diagnosis. Shelley is passionate about supporting families with an ADHD/

Brand Bravery with Mandy Charlton, Philomena’s Boutique

Mandy has always been about putting good in the world and creating kindness and she is an amazing photographer she's an artist and she's a change maker - and as

What happens when you don’t have good branding?

A good brand is worth having. But what IS a good brand? A good brand is... Recognised Memorable Easy to use Creates confidence Stands out If your brand doesn't do these things, then your brand isn't as

Why my brand strategy isn’t working

Do you have a brand strategy that isn't working for you? Maybe it doesn't feel right. Maybe you're not getting the results you were hoping for. Maybe you feel lost. Your Brand Strategy is your guide. It's there to help you reach your goals, to keep you on track, to get you where you want to go, to help you make decisions and keep you focussed. If it's not helping you do those things, then something is wrong.