Brand Bravery with Shelley Farnham, Complex Connexions.
Shelley Farnham has worked as a teacher and SEN support. She's Mum to an ADHD/Autistic son and has her own ADHD diagnosis.
Shelley is passionate about supporting families with an ADHD/
Category
branding
Brand Bravery with Mandy Charlton, Philomena’s Boutique
Mandy has always been about putting good in the world and creating kindness and she is an amazing photographer she's an artist and she's a change maker - and as
What happens when you don’t have good branding?
A good brand is worth having.
But what IS a good brand?
A good brand is...
Recognised
Memorable
Easy to use
Creates confidence
Stands out
If your brand doesn't do these things, then your brand isn't as
Why my brand strategy isn’t working
Do you have a brand strategy that isn't working for you?
Maybe it doesn't feel right. Maybe you're not getting the results you were hoping for. Maybe you feel lost.
Your Brand Strategy is your guide. It's there to help you reach your goals, to keep you on track, to get you where you want to go, to help you make decisions and keep you focussed.
If it's not helping you do those things, then something is wrong.
A very good place to start
You can't work on your brand if you don't know what you're offering.
This is because your whole brand is built around what you sell.
Who do you sell it to?
Why
Reaching your goals with your brand strategy
Yesterday I had a consultation with a new client and she shared with me her goals for her business, which are really exciting and doable. But big, really big. And
How your brand impacts your whole business
Your brand impacts your whole business. It is everything because your brand isn't just about how your business looks. It's about everything that comes behind that. Why you have your
Do you need to be consistent with your brand?
Having a consistent brand is something that a lot of people aspire to have.
It matters.
This is because if you see the same things over and over again, then those things
Why do you need a brand strategy?
A brand strategy is the most important thing in your business - it's probably what's missing.
When you start working on your brand, what tends to happen is you'll decide on
The best position for your brand to grow
We went to the zoo a couple of weeks ago. Somewhere the kids love to go and where in the past we've managed to go on miserable days where the