What's missing?

Why do you need a brand strategy? 

A brand strategy is the most important thing in your business - it's probably what's missing.  When you start working on your brand, what tends to happen is you'll decide on
photograph of white blonde woman wearing a yellow top and wooden beaded necklace with a cup of tea in a yellow mug sitting outside her tent and staring to the left where the words say "what's your story?"

Why did you start your business?

Over half term we went for a walk in one of our favourite woods. This particular wood we need to drive to and on the way the traffic was terrible.
"You can define your brand all you like , but actually it means nothing if it is at odds with behaviour - with what is done and how it is done, repeatedly, day after day."

How to behave

The other day Hannah from Pop & Flo sent me a photograph from her book  "If in doubt, wash your hair" by Anya Hindmarch* knowing that I'd find her take
Text reads: What are you putting off? Image in the background is the shadow of a boy on a basket swing.

It’ll be worth it.

I took my son to the playground the other day for the first time in over a year. SUCH a treat for both of us. I've never been a huge