Do you know where you’re going?
Did you know that branding is an adventure? It's an activity that results in excitement and enthusiasm. It's a journey. It's constantly evolving - Branding is NEVER over. It's always
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branding
How to hide a lion: Stop hiding and find your brand bravery.
One of my favourite kids books is called How to hide a lion by Helen Stephens.It's about a lion who spends a lot of time hiding with help from a
How building your brand is just like making chocolate chip cookies.
On Monday I was making cookies.
Chocolate chip cookies from the Hummingbird Bakery if you're interested. A key staple in our home along with Mary Berry's Fork Biscuits (adapted). I make
How to connect with your ideal clients
Connection should definitely have an emotional focus. How your audience want to feel is a magic factor in how connected they will be to your brand.
Emotional, exciting and empowering branding.
When you have your brand designed it's really REALLY exciting. You end up with all of these gorgeous resources that you're just ITCHING to use. Your logo of course, and icons, illustrations - all manner of lovely things which represent your business and help you to strengthen your brand. I know that this moment, when everything is pulled together and you have all of this STUFF available to you - is a moment where you feel excited, you regain confidence that your business looks like a proper business (it was a proper business before ;) ) and you may even fall back in love with your business because this piece of the puzzle just fits. It didn't before.
Is your brand guide working for you
Earlier this week I met up with some friends to say goodbye to one of them. She'd been a client and become a friend and had literally just closed her
What is branding?
You have a brand, even if you don't think you do.
Brand is what other people think, say, feel and remember about your business. It's what they think you're all
How to be brave enough to have a visible brand
I know that right now and - going backwards a bit towards Christmas - is a key time for so many of us to do reflection and goal setting. I
Interview by Julie Johnson: What is branding and why does branding matter?
I work on all the visual bits for your website from the logo right up to a complete brand system. Visuals are definitely a part of branding, but branding is
7 reasons why branding is important for your business.
Before we dive into why branding matters, we should probably talk about what branding IS.
Branding is... ALL the things. It's huge. It's what people think, say and feel about