How to create a brand that is less confusing than Brexit.
Last night parliament couldn't decide what to do about Brexit.
Are we in, are we out? Do we have a deal? Don't we? Who knows! But what I do know from
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When and when not to DIY your brand
You have SO many things to do in your business don't you? Believe me I know, I do too.
But is DIY'ing your brand one of them?
I believe that it's great
How to be consistent
Recently I bought one of those windscreen protectors for the car. It's amazing! Makes icy mornings so much easier, and alongside the fancy-pants de-icer I have it means that scraping
Have a brand that stands out in a crowded field
Last weekend we went camping. We've been camping before, never in our own tent - and the past two years we've camped as guests in my friends tent with electricity
The hard work of consistency.
I love consistency. It's one of my favourite words, I'm always blabbering about how important it is. And it is. Consistency is brilliant because it shows that you are reliable,
How to audit your brand all by yourself
From time to time it's worth taking yourself away from your work and having a think about your brand. Does it still "work"? Is it still serving you? Does it
Change is not always great… but it can be worth it.
A few weeks ago I picked my kids up from school and nursery. The nursery has recently changed hands and is currently going through changes, the most obvious one being
I’m not creative enough to create a brand (O yes you are!)
"I'm not creative enough to create a brand"
I hear this a lot, but honestly, you are.
Yep. Really,
Because I bet you're thinking that a brand is just the visual stuff. The
You had me at hello: Branding according to Jerry Maguire.
Firstly, I should tell you that I have never seen the film Jerry Maguire, so if any of these references seem a bit off, then that would be why! This
I have a logo – but I don’t have a brand… what can I do?
This question was asked by a lady in my group and I figured it was such a good one that you needed to know the answer! There are a lot