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Amy Purdie
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logo design

Brand with Purpose

What is branding?

You have a brand, even if you don't think you do. Brand is what other people think, say, feel and remember about your business. It's what they think you're all

Graphic Design Wizardry for Harry Potter

I first read Harry Potter when I was in high school not long after it was first published and I was hooked. I read them all as they came out,
rebranding

Change is not always great… but it can be worth it.

A few weeks ago I picked my kids up from school and nursery. The nursery has recently changed hands and is currently going through changes, the most obvious one being

I have a logo – but I don’t have a brand… what can I do?

This question was asked by a lady in my group and I figured it was such a good one that you needed to know the answer!  There are a lot
Why you just start talking about your business before you're ready

Why it’s a good idea to start talking about your business before you’re ready.

When I start working with a new client I always ask them if they are OK for me to talk about the project on social media. With established businesses this

Done is better than perfect

I often have clients come to me and belittle what design they already have. They say things like "this is really bad", "I did a terrible job", "I'm far too

What’s the difference between a logo and a brand?

The other day someone asked me what the difference between a logo and a brand was. I've blogged about this before here and here. A logo is a really important element

You have a logo. Now what?

Do you have a logo for your business? Most people do, and that's great. A logo is a really useful tool to communicate really quickly who you are and what

Whiteacres celebrates six years

Today Whiteacres is six! How exciting!  To celebrate I have some things for you. Sign up > HERE < to get your free Brand Review worksheets, Periscope video and Colouring Sheets I'm

What symptoms does your client suffer from?

My daughter LOVES playing doctors. She can use up an entire pack of sticking plasters on her teddy bears in five minutes. She has a first aid box with thermometers
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