What is branding?

Brand with Purpose

You have a brand, even if you don’t think you do. Brand is what other people think, say, feel and remember about your business. It’s what they think you’re all about (even if you’re not). It’s the stuff they say to other people that you don’t know about (unless someone tells you later), the feelings…

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Graphic Design Wizardry for Harry Potter

I first read Harry Potter when I was in high school not long after it was first published and I was hooked. I read them all as they came out, but until recently I hadn’t actually seen all of the films! My daughter is really into Harry Potter – we have owls and wands all…

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Change is not always great… but it can be worth it.


A few weeks ago I picked my kids up from school and nursery. The nursery has recently changed hands and is currently going through changes, the most obvious one being the garden where many trees have been chopped down to make room for a large pirate ship play frame, a mud kitchen and a large…

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I have a logo – but I don’t have a brand… what can I do?

This question was asked by a lady in my group and I figured it was such a good one that you needed to know the answer!  There are a lot of businesses out there who have a logo, but don’t have a consistent brand identity. If this is you – then you DO have a…

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Why it’s a good idea to start talking about your business before you’re ready.

Why you just start talking about your business before you're ready

When I start working with a new client I always ask them if they are OK for me to talk about the project on social media. With established businesses this isn’t usually a problem, for pre-starts – they aren’t always so keen. Sometimes this is to do with a contract from their previous place of…

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Done is better than perfect

I often have clients come to me and belittle what design they already have. They say things like “this is really bad”, “I did a terrible job”, “I’m far too embarrassed to show you…” and obviously that’s what they come to me to fix – but they are putting themselves down! If this is you…

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What’s the difference between a logo and a brand?

The other day someone asked me what the difference between a logo and a brand was. I’ve blogged about this before here and here. A logo is a really important element of your brand identity. It isn’t a brand identity all on its own. To confuse things further, your brand identity isn’t your brand! It’s…

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You have a logo. Now what?

Do you have a logo for your business? Most people do, and that’s great. A logo is a really useful tool to communicate really quickly who you are and what you do. Once your designer sends it over and it’s sitting there all shiny and new in your inbox, what do you need to do…

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Whiteacres celebrates six years

Today Whiteacres is six! How exciting!  To celebrate I have some things for you. Sign up > HERE < to get your free Brand Review worksheets, Periscope video and Colouring Sheets I’m sending out this week. Don’t worry if you’ve missed out on anything by the time you read this, everything will be added to the…

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What symptoms does your client suffer from?

My daughter LOVES playing doctors. She can use up an entire pack of sticking plasters on her teddy bears in five minutes. She has a first aid box with thermometers in it, a stethescope and a nurses uniform – although she also likes to wear an oversized lab coat. She particularly likes it when she…

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