It’ll be worth it.

Text reads: What are you putting off? Image in the background is the shadow of a boy on a basket swing.

I took my son to the playground the other day for the first time in over a year. SUCH a treat for both of us. I’ve never been a huge playground fan unless it’s the kind where I don’t have to get up to push swings and make roundabouts spin.. but this felt special because…

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How to connect with your ideal clients

Text reads: People who don't feel a connection with your business don't want to know about it. image of two cups of tea with a star above them.

Connection should definitely have an emotional focus. How your audience want to feel is a magic factor in how connected they will be to your brand.

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What is branding?

Brand with Purpose

You have a brand, even if you don’t think you do. Brand is what other people think, say, feel and remember about your business. It’s what they think you’re all about (even if you’re not). It’s the stuff they say to other people that you don’t know about (unless someone tells you later), the feelings…

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Graphic Design Wizardry for Harry Potter

I first read Harry Potter when I was in high school not long after it was first published and I was hooked. I read them all as they came out, but until recently I hadn’t actually seen all of the films! My daughter is really into Harry Potter – we have owls and wands all…

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Tent peg/ style guide

The other day I decided to test our new windbreak. I’d bought it for when we have a big camping trip in the summer but wanted to put it up in the garden first to make sure I knew what I was doing. It’s the kind with fibreglass poles that folds down really tiny. Space…

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Repurpose your rhubarb: 20 ways to repurpose your content

We have recently become allotment owners (kinda. We are using an unused part of a friends allotment) and it’s been SO exciting. I am not the gardener of the family. My efforts so far have involved turning a fork of soil over a few times and buying lots of bulbs and seeds. My husband is…

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Five minutes with… Phil Beardmore: Tips for Environmental Branding.

Sharing your message can be challenging. Especially if your message is one that can create feelings of guilt, negativity or fear – like making environmental change. Phil is an environmental consultant and in this “Five minutes with..” he shares three tips for environmental branding – how to spread your environmental message without being negative or…

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How to create a brand that is less confusing than Brexit.

avoiding brand confusion

Last night parliament couldn’t decide what to do about Brexit. Are we in, are we out? Do we have a deal? Don’t we? Who knows! But what I do know from my Facebook feed and from popping over to Twitter is that people are sick of there not being a decision of some sort. Even…

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How to improve your brand experience

how to improve your brand experience

You’ve got your logo, you’ve got your branded imagery and fancy photographs and you know your colours and your fonts and you LOVE them. But what next? Your brand is still more than all of this. Hopefully to get to this point, you’ll have had conversations with your designer about your values and your ideal…

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Five minutes with … Robyn Broadrick: Public Speaking

Five minutes with Robyn Broadrick

I am not a big fan of public speaking – are you? I’ve done a bit of it, but I tend to talk too fast and miss things out. I need more practice really. Robyn has no problems with public speaking AT ALL and shares some amazing tips with us during her session, including warm…

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