A good brand is worth having. But what IS a good brand? A good brand is... Recognised Memorable Easy to use Creates confidence Stands out If your brand doesn't do these things, then your brand isn't as
Do you have a brand strategy that isn't working for you? Maybe it doesn't feel right. Maybe you're not getting the results you were hoping for. Maybe you feel lost. Your Brand Strategy is your guide. It's there to help you reach your goals, to keep you on track, to get you where you want to go, to help you make decisions and keep you focussed. If it's not helping you do those things, then something is wrong.
Yesterday I had a consultation with a new client and she shared with me her goals for her business, which are really exciting and doable. But big, really big. And
I took my son to the playground the other day for the first time in over a year. SUCH a treat for both of us. I've never been a huge
Connection should definitely have an emotional focus. How your audience want to feel is a magic factor in how connected they will be to your brand.
You have a brand, even if you don't think you do. Brand is what other people think, say, feel and remember about your business. It's what they think you're all
I first read Harry Potter when I was in high school not long after it was first published and I was hooked. I read them all as they came out,
The other day I decided to test our new windbreak. I'd bought it for when we have a big camping trip in the summer but wanted to put it up
We have recently become allotment owners (kinda. We are using an unused part of a friends allotment) and it's been SO exciting. I am not the gardener of the family.
Sharing your message can be challenging. Especially if your message is one that can create feelings of guilt, negativity or fear - like making environmental change. Phil is an environmental consultant