Do you love your brand?
I hope you can say yes.
When you Love Your Brand you gain clarity.
Clarity in what your brand is.
What you stand for.
Who you want to speak to.
What you need to do next.
What your goals are.
Why what you do matters.
How you want people to feel.
When you Love Your Brand you gain confidence.
Confidence to create.
To show up.
To talk to people.
To share your stuff.
To make sales.
To stand out.
These things combined, I call Brand Bravery – and once you have THAT, the overwhelm, the wasted time, confusion, irritation… goes away.
You have pride in your business. You make sales.
Loving your brand helps you stop hiding and start showing up.
Loving your brand makes you proud of your business.
Loving your brand helps you feel excited about your business.
That clarity and confidence – that Brand Bravery – gives you the oomph you need to get out there and find customers.
Customers who will ALSO love your brand, because you know who they are. Because you are connecting with them. Because they feel heard and understood.
In Love Your Brand we spend two weeks looking at strategy. The important stuff that makes your brand YOURS. The specific answers to questions which provide that clarity and help you to see the next move, the path ahead.
We spend one week looking at visuals. Your fonts and colours, icons and imagery – all aspects of your visuals (Except your logo, you either need one of those already – or working through this week will give you a solid foundation for hiring a designer afterwards)
And then we spend a further week looking at your content. Your brand doesn’t stop once you know which shade of purple to use. You need to tell people about it, show up, be visible – so planning out your content matters.
There’s only 10 spaces. The doors open on 28 January.
Amy Purdie, The Brand Explorer takes you on an Adventure to discover what your brand is all about, helping you with your brand strategy, brand visuals and content ideas. You can join Amy’s Brand Success Club or join her in your very own Private Brand Adventure.
Amy has been enjoying designing logos, brand identities, illustration, print work and websites – since 2007 fuelled mainly by tea and chocolate.