My daughter LOVES playing doctors. She can use up an entire pack of sticking plasters on her teddy bears in five minutes. She has a first aid box with thermometers in it, a stethescope and a nurses uniform – although she also likes to wear an oversized lab coat. She particularly likes it when she can get a real person to be ill and makes us pay for our treatments with silver confetti she picked up after the pantomine we saw in January.
When you go to the doctor you go because you really need something. I don’t know about you, but if I’m going to the doctor it’s not for something trivial, it’s if I can’t solve the problem myself, it hasn’t gone away after a few days and the pharmacist can’t help me out. This is partly because booking an appointment at my doctors is a considerable challenge! It needs to be worth it.
When your clients come to you, it’s probably because they really need what you offer.
My clients come to me because they can’t figure out how to do it themselves and they need a professional. They really need someone to design a logo or brand for them to help them attract the right people and send out the right message. They want their business to be succcessful and they know that image really helps with that.
The symptoms that my clients suffer with include:
“I’m not creative enough to create my own logo”
“I don’t know where to start with my brand image”
“I’m not attracting the right people”
“I want to give out the right message from the outset”
“My logo sucks”
“I need a consistent look for my business”
“My business doesn’t look professional enough”
This is great – for me – because I know what the symptoms are and I can cure them.
Do you know what the symptoms are that your clients are suffering from?
Are you using these symptoms to help your ideal client realise that they really need you?
Comment below and share what the symptoms you know how to cure are…