This is Day 17 of the Advent Calendar for 2015. Open more doors here >>
“It’s hard not to like someone once you know their story.” Mister Rogers
Who doesn’t love a good story? I know in our house the bedtime story is an important part of the day, when you meet a friend you want to know what’s going on in their life and they tell you stories – a narrative of what’s happening in their world – when I start working with a client I like to learn their story – how they ended up doing what they do.
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People like to hear stories. The saying that people buy from people is used for a reason. It’s true. Why do you think people use their stories to sell? Fabienne Fredrickson talks about her 3am no client sweats, Dani Johnson talks about living in a car, Kimra Luna talks about living with her her inlaws – there are some amazing stories out there. Rags to riches, panic to profits, people love to hear about how others overcame problems and made their success.
Of course you might not have a story that’s as extreme as some, but you do have a story and people want to hear it! I know for me that one of my most popular posts is about how I got to where I am now. Here’s the video:
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Sharing your story helps people to like you. Maybe not everybody – that would be really hard – but it helps the people who count to like you and to feel that they know you – and they just might become clients. Does sharing your story mean that you have to become someone who shares every detail of your life? No of course not. At the moment I’m doing #100happydays (see here) which is about me sharing one happy thing every day for 100 days. Now many of these are personal – my kids and baking feature heavily – but there’s a lot that I’m not sharing from my day (and who really wants to know what we ate for dinner or how much of a struggle I had getting my son into his car seat anyway?) You can definitely be authentic and share your story without giving the world everything, but at the same time I’d say it’s important to be honest and transparent. It’s that other saying – know, like and trust.
In the comments: What’s your story, how did you get to where you are now?