I was at a networking event where a lady in the room shared with the group how much the group had helped her to grow her business and her confidence. She specifically said that the logo I’d created for her had really helped with this, which was lovely and I agree, however I also think a lot of the confidence comes from USING it, it’s provided some confidence of course it has – but using it helped her to step that little bit further forward. Having the visuals is only part of the confidence building process.
Confidence is a HUGE benefit of working on your brand. It isn’t specific to one tiny element, there is so much more that comes in around that.
Showing up makes you feel more confident as well – it can be a bit scary to do that, but when you start showing up in your business – writing posts or blogs or social media content, getting on the phone to somebody, sending emails – all of these different things are examples of brand bravery that happen when you gain that clarity and that confidence and you mush them together and you discover what the next steps are. Follow those steps and you’ll have a more successful business because you are putting in the action with confidence to do it, having done the necessary work. Through taking that action, your confidence increases as you see the results come from it.
Spending that time working on your brand provides you with so much confidence to move forward, enabling you to feel like “a real business”, like you’re getting it right, like you CAN do some of the things you’ve putting off.
It does wonders for your confidence.
If you have a question that you think you would like me to cover here, let me know – or if you would like to talk to me about a brand adventure of your very own where we can work on your clarity and your confidence so that you can have brand bravery we can have a chat about that too.
Amy Purdie, The Brand Explorer takes you on an Adventure to discover what your brand is all about, helping you with your brand strategy, brand visuals and content ideas. You can join Amy’s Brand Success Club or join her in your very own Private Brand Adventure.
Amy has been enjoying designing logos, brand identities, illustration, print work and websites – since 2007 fuelled mainly by tea and chocolate.