Do you have a brand strategy that isn't working for you? Maybe it doesn't feel right. Maybe you're not getting the results you were hoping for. Maybe you feel lost. Your Brand Strategy is your guide. It's there to help you reach your goals, to keep you on track, to get you where you want to go, to help you make decisions and keep you focussed. If it's not helping you do those things, then something is wrong.
Yesterday a lovely lady asked me what her brand was. There isn't a one word over-arching answer for her brand that I could give in a moment. All I could
You can't work on your brand if you don't know what you're offering. This is because your whole brand is built around what you sell. Who do you sell it to? Why
“Be not afraid of going slowly. Be afraid only of standing still.” Chinese proverb Sometimes things go more slowly than you want them to. You feel like you're waiting for things
“Happiness is a conscious choice, not an automatic response” Michael Bartel What’s not to like about this quote? Happiness is a conscious choice. You can decide that you’re going to be
Right now, I'm reading The Hitchhikers Guide to the Galaxy with my daughter. We've just reached The Restaurant at the End of the Universe - but two nights ago Zaphod