Why my brand strategy isn’t working

Do you have a brand strategy that isn't working for you? Maybe it doesn't feel right. Maybe you're not getting the results you were hoping for. Maybe you feel lost. Your Brand Strategy is your guide. It's there to help you reach your goals, to keep you on track, to get you where you want to go, to help you make decisions and keep you focussed. If it's not helping you do those things, then something is wrong.

What is my brand?

Yesterday a lovely lady asked me what her brand was. There isn't a one word over-arching answer for her brand that I could give in a moment. All I could

How to create a brand with direction.

Before you create your brand visuals you need to get clear on your brand. What makes you different? This is the special stuff that makes you, you. The magic that

Choose to be happy

“Happiness is a conscious choice, not an automatic response” Michael Bartel What’s not to like about this quote? Happiness is a conscious choice. You can decide that you’re going to be