Why my brand strategy isn’t working

Do you have a brand strategy that isn't working for you? Maybe it doesn't feel right. Maybe you're not getting the results you were hoping for. Maybe you feel lost. Your Brand Strategy is your guide. It's there to help you reach your goals, to keep you on track, to get you where you want to go, to help you make decisions and keep you focussed. If it's not helping you do those things, then something is wrong.

Common branding mistakes

Of course my opinion is that working on your brand is crucial for your business. This means getting clear on what your brand is all about - that clarity helps

What is my brand?

Yesterday a lovely lady asked me what her brand was. There isn't a one word over-arching answer for her brand that I could give in a moment. All I could

How to create a brand with direction.

Before you create your brand visuals you need to get clear on your brand. What makes you different? This is the special stuff that makes you, you. The magic that

A very good place to start

You can't work on your brand if you don't know what you're offering. This is because your whole brand is built around what you sell. Who do you sell it to? Why

Take your time

“Be not afraid of going slowly. Be afraid only of standing still.” Chinese proverb Sometimes things go more slowly than you want them to. You feel like you're waiting for things

Choose to be happy

“Happiness is a conscious choice, not an automatic response” Michael Bartel What’s not to like about this quote? Happiness is a conscious choice. You can decide that you’re going to be

How to create brand awareness

What is brand awareness? Brand awareness is how familiar other people are with your brand and how well they recognise it. And that is really what I'm all about creating for