Common branding mistakes

Of course my opinion is that working on your brand is crucial for your business. This means getting clear on what your brand is all about - that clarity helps

What is my brand?

Yesterday a lovely lady asked me what her brand was. There isn't a one word over-arching answer for her brand that I could give in a moment. All I could

Choose to be happy

“Happiness is a conscious choice, not an automatic response” Michael Bartel What’s not to like about this quote? Happiness is a conscious choice. You can decide that you’re going to be

How to create brand awareness

What is brand awareness? Brand awareness is how familiar other people are with your brand and how well they recognise it. And that is really what I'm all about creating for

What’s in your kinder egg?

This week I've been carless so as well as using public transport to get to the office I've also been walking my daughter to nursery and back. Which has been