Why my brand strategy isn’t working

Do you have a brand strategy that isn't working for you? Maybe it doesn't feel right. Maybe you're not getting the results you were hoping for. Maybe you feel lost. Your Brand Strategy is your guide. It's there to help you reach your goals, to keep you on track, to get you where you want to go, to help you make decisions and keep you focussed. If it's not helping you do those things, then something is wrong.

Common branding mistakes

Of course my opinion is that working on your brand is crucial for your business. This means getting clear on what your brand is all about - that clarity helps

What is my brand?

Yesterday a lovely lady asked me what her brand was. There isn't a one word over-arching answer for her brand that I could give in a moment. All I could

How to create a brand with direction.

Before you create your brand visuals you need to get clear on your brand. What makes you different? This is the special stuff that makes you, you. The magic that

Care intentionally

“Business owners need to realize that their design is a reflection of their business even if it is not intentional. If you don’t care about your design then your design
Don't hide your light behind snazzy graphics and buzz words -push the stuff that makes you different into the foreground

How to step up your brand in 2021

Why should you step up your brand in 2021? As my husband said when I announced that I'd be writing about this after dinner - well you wouldn't want to