Common branding mistakes

Of course my opinion is that working on your brand is crucial for your business. This means getting clear on what your brand is all about - that clarity helps

What is my brand?

Yesterday a lovely lady asked me what her brand was. There isn't a one word over-arching answer for her brand that I could give in a moment. All I could

How to create brand awareness

What is brand awareness? Brand awareness is how familiar other people are with your brand and how well they recognise it. And that is really what I'm all about creating for
Don't hide your light behind snazzy graphics and buzz words -push the stuff that makes you different into the foreground

How to step up your brand in 2021

Why should you step up your brand in 2021? As my husband said when I announced that I'd be writing about this after dinner - well you wouldn't want to