Animal Tracks is a family run pet shop in Ashington, Northumberland specialising in rare and unusual pets whilst also stocking all the supplies and accessories you will ever need for your pet. The shop used to be called Fish Trek, as it used to specialise in fish, however, with a huge variety of pets and pet supplies, the store needed to be split into six zones; Fish Trek, Bird Trip, Rodent Run, Reptile Leap, Cat Stroll and Dog Walk. The store and each department were given a corporate identity and the branding was applied to signage, a store guide, the website, stationery and a pet information pack.