A bit of time to work on your visuals. To create a visual language for your business which helps you to stand out and be seen, to align with your strategy, to give your audience something to recognise.
A bit of time thinking about how to tie the two together to make sure your brand is strong and on track with your strategy, so that your audience remember you, connect with you and feel drawn to buy from you. Planning the actions you’re going to take to get your message out. Figuring out the whens, whats and hows.
This is exactly what you can do in my Confident Consistency course if you’re sick of feeling inconsistent, mis-matched, messy or forgettable. Click here.
Once you’ve spent some time really getting to grips with your brand, everything else becomes much easier. You have a map to guide you on your Brand Adventure and pull you back when you wander off the wrong way as we all inevitably do sometimes..
Preparation removes guesswork. It means you don’t have to leave the fire burning while you wander off for more wood because you have it all in hand. It means you know what you’re planning to do and you’re ready for it. It means that you can press forwards to meet your goals because you know where you’re going. It means you can just enjoy yourself. You’ve already done the hard bit.
Preparation saves time. Once you’ve made those decisions you’re not going to waste time later deciding on the best course of action. You won’t need to contemplate your purpose, your thoughts, your possibilities on the journey to reach your goals. No waiting about or researching to decide. You already did that part.
With a bit of preparation your brand will burn brightly like the fire we cook our lunch on.
Which was videoed and shared online – further proving my point 😉
The better the preparation, the better the brand.
Amy Purdie, The Brand Explorer takes you on an Adventure to discover what your brand is all about, helping you with your brand strategy, brand visuals and content ideas. You can join Amy’s Brand Success Club or join her in your very own Private Brand Adventure.
Amy has been enjoying designing logos, brand identities, illustration, print work and websites – since 2007 fuelled mainly by tea and chocolate.