Meeting expectations through consistent branding
Why is consistency so important? I'm a big fan of consistency, I know that it helps to build recognition, trust, confidence and professionalism, but did you know that 90% of
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business image
What is branding and why do you need it?!
Branding is a tricky thing to define. There are a mix of opinions, but essentially it's all about conveying who you are and what you do to other people in
Successful branding – how to use your new brand identity
Creating a brand identity is not - on it's own - going to help your business to be successful. You have to use it. If you buy a car and
Tips for styling your brand to create a consistent, compelling and client attractive image.
Your business image, your brand style, your brand identity - whatever you want to call it, is an essential part of your business. Without a consistent and attractive look your
Creating a quacking brand identity…
Last week I took the kids to the Washington Wetland Centre. We hadn't been for many years (at which point I wrote this blog post, and can report that the
How to get clarity and make life easier when it comes to creating your brand identity
How clear are you on your brand? Working out what you really want to be known for is not an easy task, and you may even find that it evolves
6 Reasons why you need a brand strategy (and how to create one)
Do you have a brand strategy?
A brand strategy is a document which conveys your brand vision that will inform everything that your business does. "A good branding strategy lists the
Is it time to fix your brand? What a Brand Review can do for your business.
The other week I completed a Brand Review with a lovely lady talking about her very purple business and how she could create a more consistent, compelling and client attractive
Five reasons why you might need a re-brand
Many of my clients come to me because they are looking for a re-brand. They always have a really good reason for this, the most common one being that their image
Intentional Brand Part Two: Making your business irresistible.
Is your business irresistible? You need a brand that really works for you, capturing what you're all about and compelling the right people to take action. Your brand should help you to