This week my daughter had her Focus Week at school. This means that her teacher tailored the whole week around her, so the class did things related to princesses, pirates and how things grow. We had to fill in a form telling the school about her favourite music (princess music – classical music that’s good for floaty dancing), her favourite book (Beware of the Storybook Wolves  by Lauren Child – this week anyway!) – and she had to take in her favourite thing. You might have met Cathy before… and then we had to write about all the things that our daughter likes to do, the kind of questions she’s asking at the moment and who is special in her life.

She and Cathy came home with matching pirate hats on the first day, they danced to music from Frozen on Wednesday and dressed up as princess, they stained paper with tea to make maps and she brought home a book all about pirates, as well as attending the Harvest festival service and checking the progress of the pumpkin they’re growing. It’s been an extra good week.

Focusing on your business is a bit like filling in a Focus Week sheet:

– Do you know what an important song for your business is?

– What’s the best book(s) you’ve read that helped you out?

– What’s the most important thing about your business?

– Do you know what you like to do most?

–  What questions do you need to ask to do your job well?

– Who’s important for your business?

This is just a snapshot of the kind of things you could think about to help you focus on your business.

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You could also fill in a Focus Week Sheet to help you to focus on your perfect clients. What music do they listen to? What books do they read? What’s important to them? What do they like to do? What questions do they have? Who is important to them?


This exercise is really useful and really quick. Personally I think the music one is quite hard, but I still came up with “Feeling Good” by Nina Simone – because Whiteacres is all about helping people to feel good about their business! She sings “it’s a new dawn, it’s a new day, it’s a new life for me” and I find that once I’ve designed a new look for a business that’s how people feel – that they have a fresh start, they have confidence in their business and feel ready and excited to go and tell people all about it! It’s not that they actually have a new business, but how they feel about it – and how their audience perceives it – has changed for the better.

What are your Focus Week Sheet answers? Please comment below, let me know if that was a useful exercise and tell me what your answers were!

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