Image shows a ring-tailed lemur walking across a gravel path towards the grass. Words say "Finding the best place to grow"

We went to the zoo a couple of weeks ago. Somewhere the kids love to go and where in the past we’ve managed to go on miserable days where the animals hide – but this day was really sunny and we saw everything.

Starting with the Lemurs.

At this zoo there’s a Lemur Walkabout where you go in and be in the same space as the Lemurs who sit nearby and climb the trees and walk really close to you. One of them walked over my sons foot which he loved!

Did you know that Lemurs are great seed distributors? They drop seeds further away from the parent tree than they would go if they simply dropped to the ground which gives them a better chance of survival in more sunny spots. “Seeds of a common canopy tree have a 300 percent higher chance of sprouting and becoming a sapling when dispersed by lemurs versus simply falling to the ground.” They’re known as Forest Gardeners and as they’re endangered this means that the rainforest structure in Madagascar is under threat if their population decreases.

What I loved about this from a branding perspective is that the Lemurs take the seeds away from the parent tree and put them in the best place for them to grow. Apparently the red-fronted brown lemurs are the best at this, they find the gaps in the canopy and this gives the seeds the best chance.

Because they’re in the best place to grow. In the best position, with the best conditions and the highest chance of success. Which is where we need to be too isn’t it? In the best position to enable our businesses to grow.

And how do we get there? How do we know where that place is and what we need to give us the best chance?

Through working on our brand strategy to gain clarity on what’s important, where we need to be and what messages we need to share.

This gives us all the information we need to build a strong brand which attracts our ideal clients and gives us the knowledge we need to make the right decisions.

You already have a brand. The strongest and truest version of this just needs pulling out of you.

I’d love to help you with this in your Great Summer Brand Adventure – get in touch if you want all the details to help you develop your strategy, visuals and content ideas by September.

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