Girls pink wellies with ducklings next to them on the bank of a lake. Words read: chasing breadcrumbs.

A couple of weeks ago we went to Wallington Hall and there were ducklings around the lake. Tiny, fluffy ducklings. Very cute. Eight of them and their Mother.

There were also two geese.

The geese didn’t like the ducklings.

They bit them when they got out of the water. So the Mother Duck led her babies away from the geese back into the water and over to a different part of the lake.

A better part of the lake with friendly people who had bread to share.

The Mother Duck knew where to go to find a better audience. Do you?

Figuring out where your people hang out is an important part of your brand strategy.

Do you know where they are?

If not, maybe spend a bit of time figuring that out. Let me know how you get on!

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