I met Helen recently through the MINT Business Club so we met up to chat about what we do over coffee and a sweet mince pie. Helen is an expert at ads for Facebook, Instagram and Pinterest. She can talk about things like Return on Ad Spend and Click Through Rate – but more importantly, she gets results for her clients. As well as managing ads for her clients, Helen can also provide training in ads.
An extra top tip from Helen is: Don’t forget your best sellers. When you’re doing an Ad most people who see it will be new to your brand. If you’ve got your targeting right, there’s a good chance they’ll like the same things your current customers like. So featuring best sellers is always a good option.