This is Day 2 of the Advent Calendar for 2015. Open more doors here >>

We are what we repeatedly do. Excellence then is not an act, but a habit” Aristotle

I blogged just the other week about branding being repetitive. About being consistent with how your business image looks. The same font, the same colour, the same imagery, the same style… go and have a read. It’s about being memorable. Being repetitive = excellence.

There are loads of things besides how your business looks that you might want to do repetitively in order to be excellent, or seen as excellent. Who doesn’t want to be seen as an expert in their field? Just the other day I saw a post on Facebook from a coach saying that a business magazine was going to promote her posts and she put the reason down to strategic daily activity. Strategic daily activity = excellence.


Tweet this: “We are what we repeatedly do. Excellence then is not an act, but a habit” Aristotle

So what are you going to do daily, weekly, monthly, bi-monthly, twice a year, yearly – repetitively – to help you achieve excellence? Maybe you are going to write to your mailing list once a week? Maybe you’re going to send a postcard to a prospect every single day? Maybe you’re going to blog every week? Maybe you’re going to spend ten minutes of each day meditating, or one hour of each day writing your book? You might have seen a video recently about a teacher who begins each day by complimenting his students – perhaps you could spend time each day making your staff feel special? Perhaps you need to be more consistent with your social media or article writing? Create weekly videos or monthly reports? Have a review every month so you know where you’re at and can take control of the figures?

In the comments: What regular habits are you going to form in 2016 that will help you to achieve excellence?

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