The other day we lit a fire in the garden and toasted marshmallows. It was lovely, something we love to do when we’re camping, but not something we do much at home.We discovered last year that toasted marshmallows are massively improved by adding melted chocolate before you eat them, so I put some squares in a tin cup to melt on the fire too.
It’s a really easy simple addition that makes a big impact.
Branding is like that. It’s often the easy simple things that make a big impact.
Remembering to incorporate your values into your content.
Taking a moment to really understand what the benefits of your offer are.
Actually following your brand style guide so that your visuals are consistent.
Taking time to figure out these things removes the guesswork.
They make your business easier. They make your brand stronger.
They make your brand that bit more impactful… the melted chocolate on your marshmallow.
An improvement.
You don’t have to figure it all out at once. You can make small tweaks as you go.
And each small tweak can move you forward, helping your brand to become more recognisable and memorable.
What can you do today to make your brand more impactful? (Let me know!)